If you don’t like it, what can you do? First, if you’re buying a new Smart TV, don’t just accept all the agreements it presents to you. Suddenly, TV advertising becomes personalized in the same creepy ways web users are familiar with. If you’ve watched an ad for a pizza delivery chain on a cable channel, you’re immediately exposed to a coupon from that chain as you browse the web on your smartphone. Using ACR, marketers can also “re-message” you across your other devices. What does ACR tell about you?Įven without your name, the ACR company may be able to build a profile of you that’s unique or nearly unique – especially when it links your data with third-party databases that track personal locations, purchasing actions, and other aspects of consumer behavior. Along the way, they capture enough details that you might well be personally identifiable if someone were determined enough to try. They also promise not to collect “personally identifiable information.” But they collect your device’s IP address, and can reach across your home network to identify other devices you own. Smart TV manufacturers and ACR providers say this information helps them make better content recommendations so you have a better viewing experience. That data is sent to the TV manufacturer and/or its business partners, who use it for precision marketing and advertising targeting. Once you’ve consented to ACR tracking, your TV will “read” the pixels that appear on your screen every second, and figure out what you’re watching – whether you’re watching a cable or streaming service, playing a PlayStation game, watching a DVD, or even using an antenna to watch an over-the-air broadcast. (For example, your TV will probably report when you use an app, such as Netflix.) But the really supercharged tracking occurs when you say “Yes” to “Automated Content Recognition (ACR).” When you accept your Smart TV’s privacy policy, you’re usually accepting at least some ongoing data communication and tracking. But is your behavior being tracked in ways that dumber TVs never imagined? What’s being tracked? Maybe your Smart TV even responds magically to your voice commands.
Suddenly you’ve got big-screen YouTube, maybe gaming features, and a convenient way to access media content on your computer or smartphone.
Your internet-connected Smart TV helps you sort through, organize, and choose from massive amounts of programming to find just what you’re in the mood for. But who’s profiting from all that “smartness”? You, or someone else? And maybe you got a great deal on it – there have been some awesome bargains out there over the past few years. Select your Wi-Fi network and enter the Wi-Fi passwordYou’ve got a Smart TV.Wireless connection – Alternatively, one can use a Wi-Fi Connection:
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#Samba interactive tv setup software
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